Semiotics
- study of sign process - semiosis
any form of activity, conduct, or process that involves signs, including the production of meaning
— https://en.m.wikipedia.org/wiki/Semiosis ↗ - compared to linguistics, semiotics take into account non-linguistic signs
- signs/sign systems are classified by how they are transmitted (their medium) - called modality
- syntactics is semiotics dealing with linguistics signs and syntax
- pictorial semiotics is semiotics rooted in art history/theory
pictorial semiotics focuses on the properties of pictures in a general sense, and on how the artistic conventions of images can be interpreted through pictorial codes
— https://en.m.wikipedia.org/wiki/Semiotics ↗
- encoding and decoding are important part of semiotics - to transfer a sign, it has to be encoded by sender, and decoded by receiver